- Reflections of a year gone by and resolutions for a year to come
“Celebrate endings—for they precede new beginnings.”
- Jonathan Lockwood Huie
It is that time of the year again when we are ready to bid adieu to one year and welcome another with open arms. It is also the time for resolutions and to go for new dreams and visions.
Before setting goals for the future, it is always a good idea to reflect on the past with gratitude, pat ourselves on the back for a job well done and sum up the learnings so that we are well-positioned to begin the New Year. We cannot change our past, but we can definitely make sure not to repeat our mistakes.
2022 has been an excellent year for me professionally in both of my careers. This year, the foundation I had set up in 2021 started to pay dividends, and that too at a time when I had almost decided to give up on one of my ventures. Thank God I didn’t. Just goes on to show that patience will yield results if you give it time.
Starting this year, I am making a pact to you, my reader, listener or audience, to share my experiences, achievements, learnings from the past year and resolutions for the New Year. One, it will help me to be accountable for my goals. Second, it will help you to know me a bit better. Last but not the least, I hope my learnings inspire you to make every year the best one of your life.
My Journey as an Executive Coach and Personal Empowerment Life Coach
2022 is the year when my coaching practice evolved into a business, and it became clear to me that coaching is what I am meant to do. And I was delighted to manifest the goals I had set out for myself in 2021, exceeding some of them.
My Executive and Life Coaching Business Goals for 2022
At the beginning of the year, I had set out the following goals for coaching business (listed in order of importance):
Become an ACC-accredited coach with the International Coaching Federation
Complete at least 250 cumulative client coaching hours during the year- that is 150 more than the coaching hours I had at the end of 2021
Become a TEDx speaker
Have at least 20 new client testimonials during the year for my website
Start earning a steady six-figure monthly amount by the middle of the calendar year. I had fixed an income target for myself, which I am not disclosing here
Achieve operational and cash breakeven- The income made from coaching during the year should exceed the expenses and recover the investment I made in 2021 for my certifications
Get a breakthrough with corporate clients — work with at least 1 corporate to coach their clients or hold a workshop
Get at least 5 third-party speaking opportunities during the year— across corporate summits, podcasts and guest invites
Grow my newsletter list to at least 200 subscribers and email them every fortnight.
Start getting repeat clients
Start getting found on Google
Write articles, blogs and guest posts at least once a week
Be more regular in posting YouTube videos on my channel
Posting daily around the same time across my social media handles
While the latter goals in my above list focused on consistency to strengthen my business foundation, the others were stretch goals I took upon myself for the very survival of my business. I decided that if my business didn’t break even by the end of the calendar year, I would not invest more money and pivot away to do something else. Notwithstanding what is happening in the global economy, I was clear in my mind that my start-up won’t burn money endlessly.
The Life of a Life Coach: Behind the Scenes
Building a business single-handedly is no piece of cake. Especially for someone uncomfortable with marketing and promotion and one who thought she didn’t have it in her to be an entrepreneur. I surprised myself with the results of my ‘Empower Yourself’ Coaching Business this year. However, there would have been no dividends without the hard work.
1. Posting daily across my social media platforms throughout the year
I posted 365 times during the year on each of my social media handles. This is a practice that I started in the last quarter of 2021. I decide on a theme for the month and post daily on that subject every day. The posts are a mix of motivational, personal and fictional stories and book recommendations on the theme. Towards the end of this year, I stopped doing the book recommendations because those posts were drawing less traffic. Looking at the social media traffic, I also changed from image+text to text-based LinkedIn posts, which enhanced the traffic manifold.
I also developed my branding board at the beginning of the year- including my logo and website address for posting the content on FB and Instagram. This gives a uniform appearance to all my content and helps me build a brand.