Updated: Apr 19
- Reflections of a year gone by and resolutions for a year to come
“Celebrate endings—for they precede new beginnings.”
- Jonathan Lockwood Huie
It is that time of the year again when we are ready to bid adieu to one year and welcome another with open arms. It is also the time for resolutions and to go for new dreams and visions.
Before setting goals for the future, it is always a good idea to reflect on the past with gratitude, pat ourselves on the back for a job well done and sum up the learnings so that we are well-positioned to begin the New Year. We cannot change our past, but we can definitely make sure not to repeat our mistakes.
2022 has been an excellent year for me professionally in both of my careers. This year, the foundation I had set up in 2021 started to pay dividends, and that too at a time when I had almost decided to give up on one of my ventures. Thank God I didn’t. Just goes on to show that patience will yield results if you give it time.
Starting this year, I am making a pact to you, my reader, listener or audience, to share my experiences, achievements, learnings from the past year and resolutions for the New Year. One, it will help me to be accountable for my goals. Second, it will help you to know me a bit better. Last but not the least, I hope my learnings inspire you to make every year the best one of your life.
My Journey as an Executive Coach and Personal Empowerment Life Coach
2022 is the year when my coaching practice evolved into a business, and it became clear to me that coaching is what I am meant to do. And I was delighted to manifest the goals I had set out for myself in 2021, exceeding some of them.
My Executive and Life Coaching Business Goals for 2022
At the beginning of the year, I had set out the following goals for coaching business (listed in order of importance):
Become an ACC-accredited coach with the International Coaching Federation
Complete at least 250 cumulative client coaching hours during the year- that is 150 more than the coaching hours I had at the end of 2021
Become a TEDx speaker
Have at least 20 new client testimonials during the year for my website
Start earning a steady six-figure monthly amount by the middle of the calendar year. I had fixed an income target for myself, which I am not disclosing here
Achieve operational and cash breakeven- The income made from coaching during the year should exceed the expenses and recover the investment I made in 2021 for my certifications
Get a breakthrough with corporate clients — work with at least 1 corporate to coach their clients or hold a workshop
Get at least 5 third-party speaking opportunities during the year— across corporate summits, podcasts and guest invites
Grow my newsletter list to at least 200 subscribers and email them every fortnight.
Start getting repeat clients
Start getting found on Google
Write articles, blogs and guest posts at least once a week
Be more regular in posting YouTube videos on my channel
Posting daily around the same time across my social media handles
While the latter goals in my above list focused on consistency to strengthen my business foundation, the others were stretch goals I took upon myself for the very survival of my business. I decided that if my business didn’t break even by the end of the calendar year, I would not invest more money and pivot away to do something else. Notwithstanding what is happening in the global economy, I was clear in my mind that my start-up won’t burn money endlessly.
The Life of a Life Coach: Behind the Scenes
Building a business single-handedly is no piece of cake. Especially for someone uncomfortable with marketing and promotion and one who thought she didn’t have it in her to be an entrepreneur. I surprised myself with the results of my ‘Empower Yourself’ Coaching Business this year. However, there would have been no dividends without the hard work.
1. Posting daily across my social media platforms throughout the year
I posted 365 times during the year on each of my social media handles. This is a practice that I started in the last quarter of 2021. I decide on a theme for the month and post daily on that subject every day. The posts are a mix of motivational, personal and fictional stories and book recommendations on the theme. Towards the end of this year, I stopped doing the book recommendations because those posts were drawing less traffic. Looking at the social media traffic, I also changed from image+text to text-based LinkedIn posts, which enhanced the traffic manifold.
I also developed my branding board at the beginning of the year- including my logo and website address for posting the content on FB and Instagram. This gives a uniform appearance to all my content and helps me build a brand.
Image of my uniform social media branding board
Posting something every day at the same time takes considerable thought and effort and becomes easier to manage via a scheduling tool. I use buffer.
2. Shooting, editing and posting YouTube videos
I posted at least one YouTube video weekly, producing 52 videos for the year. My behind-the-video work comprises thinking of a topic, putting together the content, shooting the video, editing it, uploading the video on my channel, and filling in the title, description and video tags on the channel.
A Video from my YouTube channel
I usually shoot two videos on the same day every week and then schedule the release date.
3. Created a coaching course on video
For the first time, I experimented by creating an entire video course on the topic ‘How to Make Your Money Work for You.’ Conceptualising the course outline, putting together a logical flow, deciding the content, shooting the long videos, editing them and getting them course ready, and writing the transcripts was a herculean task. The output was professional, so I am happy with myself.
The course is hosted on my app and available on Android and ioS — another new thing I tried during the year. You can check it out here.
Cover Image of my video course launched in the first quarter of 2022
4. Self-learning SEO, funnels and lead magnets for my coaching website
I burnt my fingers with social media advertising, spending a significant amount towards advertising on Facebook, Instagram, LinkedIn and YouTube, and got no results in return. That’s when I decided to go the old-school, long-term way and made getting found on Google the cornerstone of my marketing efforts for coaching. Even though the strategy takes time to give returns, it is more reliable and doesn’t entail a huge outlay.
I am no specialist in Search Engine Optimisation and took up low-cost video courses developed by specialists abroad to learn the ropes. I relied on Google to find out about these specialists; don’t know what I would have done without the internet.
I also went through a series of articles and some paid courses on marketing funnels and lead magnets before devising the marketing funnels and lead magnets for my business.
5. Writing Marathon— articles, blogs, guest blogs and responses for news articles
I decided to build my brand through the one thing I love- writing. I wrote 25 blog posts, including 2 pillar posts of 6000+ words each, 4 articles for article directories, 5 articles on LinkedIn, 11 guest articles and blogs on other platforms- including Women’s Web, where I only used to write fiction till 2021. Further, I prepared more than 60 responses to press questions from HARO (I discovered the latter as part of my SEO backlink research strategies— it is a pure goldmine). That makes it more than 100 writeups during the year, excluding fiction.
Cover Image of one of my most-read LinkedIn Articles
My Grammarly editor shows that I edited more than 6.5 million words during the year using the software.
My 1.5 years Grammarly word count as on Dec 20, 2022
The Grammarly word count above also includes my fiction content, details of which have been provided in my writing reflections blog post; output figures from the same have not been included in this section.
6. The ‘not-so-cold’ calls to people
Nothing gets you more business than speaking to people who may consider your services. I realised this only towards the middle of the year and went into overdrive to make up for the lost time.
I spoke to 461 new people during the year — people I didn’t know and vice-versa. This would mean making more than 1000 phone calls during the year since it takes two-three calls to convert a prospect into a client.
Masked Screenshot of my Lead Follow-up File
There were days when I would do nothing but make phone calls throughout. I indeed started empathising more with the helpdesk and call centre support teams of organisations.
7. Building my life coaching Newsletter subscriber list and sending weekly newsletters
As my newsletter subscribers grew, I changed my newsletter frequency to weekly from fortnightly in the middle of the year. That means sending out 52 newsletters during the year, a task entailing content preparation, formatting, development and scheduling.
Partial Screenshot of the my Weekly Empower Yourself Newsletter
Executive and Life Coaching Business Report Card: Progress Vs. Plan
2022 was beyond expectations. I made rapid strides both as a coach and an entrepreneur and decided this is what I want to do for the rest of my life.
Achievements and Accomplishments
1. Established myself as an Executive Coach and Personal Empowerment Life Coach with a century of executive and life coaching clients and close to 500 client coaching hours
I started the year with 106 client coaching hours, and I am ending it very close to 500. 400 client coaching hours a year— that is about 1.1 client coaching hours every day of the year and more than an hour of coaching for every new prospect I spoke to (#461 in number). I started the year with the target of 150 incremental client coaching hours, then kept stretching my targets in multiples of 100 until I realised I would end the year with much more than I aimed for. I know of coaches who have taken 6-8 years to progress from 100 to 500 coaching hours, so I am humbled by my progress.
I am blessed to work with 113 individual clients for life and executive coaching requirements combined across 2021 and 2022, including those from outside India. The growing number of client testimonials on my website testify to their satisfaction with my services. Grateful to the universe for the opportunity to make a difference in the life of so many people.
2. Started charging for the initial ‘complimentary’ discovery sessions and then stopped taking it
It is customary in the coaching business to take the first client session for free, apparently for the coach and the client to gauge compatibility with each other. Coaches do this to build their business—something which was also taught to me during my life coach certification program.
However, after following the norm for some time, I thought it better to go against the grain. I value my clients, and I wanted them to value my time as well. So, at the beginning of the year, I started charging a nominal Rs 100 for my initial strategy session (this is different from actual coaching sessions). Halfway through the year, as my clients increased and I had lesser slots in my calendar for the session, I increased these charges to Rs 500. Towards the last two months of 2022, I had no more coaching slots left and unfortunately had to waitlist some people who wanted to work with me. That also meant no more strategy sessions owing to lack of time! It didn’t impact my business since word of mouth has grown, and clients have started to come owing to the results I have enabled to get for others before them.
That also meant that I did not take a single free session this year —something that experts prescribe for business growth—and yet my business grew. People found value in working with me without taking a trial, a notable exception in the coaching practice. I feel blessed and grateful to the universe.
3. Growing number of repeat and referral clients plus clients who found me on Google
I have had more clients every month availing my services on a retainer basis or continuing with the program for the long term after completion of the initial cycle. That meant more hours spent on what I love to do— coaching— rather than outreach and marketing efforts. In the last three months of the year, more clients have come to me through referrals rather than me reaching out to them. For business reasons, I am not disclosing the numbers here, but I exceeded the goal I set in this regard manifold. I take it as a sign that my business is growing in the right direction.
And yes, some clients reached out to me after finding me on Google. Those words are music to my ears 😊; it shows my self-taught SEO knowledge and efforts are paying off.
4. Breakthrough in working with companies for coaching clients and organising workshops
After the first quarter of this year, leading organisations and enterprises started hiring my services for holding employee workshops and coaching senior leaders. Owing to confidentiality clauses, I am not giving out the numbers here, but I have exceeded the goals I set for myself at the beginning of the year.
5. Becoming an ICF-accredited ACC Coach
I started my coach training in May 2021 and applied for my ACC certification in December last year after completing 100 client coaching hours and meeting other requirements. After a long wait, I passed my Coach Knowledge Assessment examination in May 2022 to become an accredited ICF ACC Coach.
The Badge of Honour: My ICF ACC Certificate
The International Coaching Federation is the apex body of coaches in the world, and the certification process is not easy. The badge also signifies a coach who has undergone rigorous training and is well-qualified to partner with clients to achieve their goals. In the words of my mentor, I was an ‘inspiration to everyone in my coaching cohort by achieving my ACC certification in quick time.’ I count this as a huge achievement in my professional self-development journey and feel blessed to set an example for my peers.
6. Becoming a TEDx speaker
I set my sights on becoming a TEDx speaker in January 2022 and started my outreach efforts with local TEDx organising bodies. I must have reached out to 15 organisations without receiving a response from most of them. During February 2022, I received 3 polite regret emails from organisations, along with 1 acceptance to proceed to the next stage. I then went through the rigorous selection process to get confirmed for the TEDx stage in March 2022. By April of the year, I had become a TEDx speaker.
Video of My TEDx Talk given in April, 2022
I know some people who have been waiting years to reach this stage. By that yardstick, I was fortunate to achieve my goal reasonably quickly, but that came on the back of systematic hard work.
7. My business started making profits, and I hired other people to work with me.
I had targeted to achieve operational and cash break even for 2022 when I started the year. By God’s grace, I have been able to wipe off the accumulated losses of last year, and my profits have grown steadily month on month this year. I am ending the year with a very healthy profit margin and bank reserves for the ‘Empower Yourself’ Coaching business.
The strong financial performance of the business put me in a position to take the help of other people to work with me on my business — something I had targeted to do in 2023, but the growing business and its finances meant bringing the target at least three months forward. I now have outsourced contractors helping me with the SEO and a full-time person working with me on my business.
The transition from a solopreneur to an entrepreneur responsible for the growth and development of other people feels surreal!
8. Recognition from Prestigious Media Publications
In the middle of 2022, the ‘Empower Yourself’ coaching program started getting recognition beyond India. The Asia Business Outlook named me amongst the Top 10 Executive Coaches in Asia for 2022 in their June 2022 issue. The gods blessed me again in the last month of the year when Fortune India Magazine mentioned my name amongst the impactful leaders of 2022 for my Empower Yourself Coaching Program.
Hard and Sincere Work Pays: Recognitions from Fortune India and Asia Business Outlook
9. Quoted and featured in leading Publications and Portals across the globe
I have been quoted, and my articles have been featured in 25 publications and portals around the globe, including CNBC, GoBankingRates, MSN, Hive, Chief, Careers Now, Mass Appeal, Ladies Who Leverage etc. My article was published in US-based Addicted2Success- the world’s No 1 Personal Development Portal.
Cover Image of my featured Article Addicted2Success Cover Image of GQ India Article on Leadership that extensively quoted me
The Empower Yourself Story Featured in SolutionSuggest
10. Getting commissioned personal development articles assignments
This was a complete bonus that I neither tried for nor targeted. But when the opportunity came, I grabbed it with both hands. My writing skills are a great enabler for the content side of the coaching business.
11. Speaking Appearances around the globe
I made 7 speaking appearances during the year, including my TEDx talk.
I was fortunate to make 5 appearances in international podcasts and summits. It was wonderful to meet other inspiring women entrepreneurs like Dori De Carlo and Getrude Mashe. Technology has undoubtedly helped me to eliminate barriers and cross geographies here.
Closer home, I also had the opportunity to be a panellist on the topic ‘How to Find Your Seat at the Table’ at Women in Corporate Allies Conference, 2022, organised by Women’s Web. That the day of the panel happened to be my birthday was cause for double celebrations!
12. Increasing my coaching newsletter subscribers’ base
I began 2022 with 50 subscribers to the ‘Empower Yourself’ coaching newsletter. As of date, I have 528 subscribers- a more than 10X increase during the year. I can directly engage with my mailing list, which will help me grow my business further.
Special Shoutout and Gratitude: The section will be incomplete without the mention of people and organisations who have played a crucial role in my coaching journey.
Everyone needs a coach. This includes life and executive coaches. I walked the talk by following the blogs, videos, tips and resources provided by the internationally renowned business coach for coaches, Greg Faxon, to decide my coaching niche and determine my marketing strategies. Even though time zone differences didn't permit me to walk directly together, I did invest in one of his video courses that earmarked my early marketing strategy. Though later I pivoted out of that strategy, I have always found Greg's blogs and videos to be a treasure trove of information and practical knowledge; I reached my business objectives faster because of them. Thank you, Greg, and look forward to meeting you directly at some point in future.
During the middle of the year, I found a critical channel that helped me directly reach out to leads, marking a significant pivot in my marketing strategy. Instead of heavy-duty advertising and promotion on mass and digital media, I relied on the business directory — Bark — to get leads and reach out to my target niche. The investment paid off manifold and marked a turning point in my business. Thank you, Bark.
Both Yin and Yangs contribute to life. It is all the obstacles and setbacks that make us value our achievements. Like any other career, my coaching business has had its share of setbacks. This simply means more opportunities for me to learn.
I am listing the misses here to provide a balanced perspective of my coaching journey. This pivot has not all been a bed of roses for me.
1. No takers for my video course
I wouldn’t say that my course 'How to Make Your Money Work' for you is bad; in fact, I was one of the trending speakers in 2021 for this subject. However, I am not sure how many people will say it provided them value simply because not many people downloaded the app where it is hosted. With limited downloads, my app’s launch was an experiment that didn’t work. It was more of a failure of my marketing strategy than coaching, and even now, I don’t know the right way to go about marketing it.
The good thing was that I neither brooded too much about the setback nor spent more than the required investment to make it successful. I attempted a lot of new strategies for my business during the year, and the course was a major one which didn’t work. That’s all there is to it.
2. Significant expenses in inorganic digital marketing with no returns
Yes, I used the word 'No' in the sentence above. The fact that I am a certified Digital Marketer doesn’t make me the best person to execute this for my own business! I learnt it the hard way.
At the beginning of the year, I used Facebook and Instagram to advertise the group coaching programs I was thinking of starting then. I got more than a decent number of views for these ads (as per FB insights) but no takers. I have seen a lot of coaches advertise on Facebook and Instagram, and I am sure there would be merit behind them using it, but it isn't for me. This was again one of those strategies that didn’t work. My only regret is that I attempted this one too many times and didn’t abandon this sooner.
3. Limited Traction of my YouTube Channel
I have 50+ videos and 45 subscribers for the Empower Yourself YouTube channel. The numbers tell their own story 😊 Though that is a marked improvement from 3 subscribers that I had at the beginning of the year, the ramp-up has not been good enough. YouTube has its own SEO features that I have been unable to crack.
One of the videos from my YouTube Channel
4. Inability to leverage my social media posts to their maximum potential
Consistent posting has paid dividends on LinkedIn, and my posts’ views have increased compared to last year. However, the engagement has not been commensurate with the views. Further, while they have given me visibility, the client pull factor from there has been limited. Perhaps it is something to do with my own reluctance to spend more time on social media—your work will only show results when you enjoy doing what you are doing. I would rather speak to people and work with clients than be on social media, but if I am trying something, I have to give it time and attention. I need to find a balance here.
Moreover, my daily posts on Twitter, Facebook and Instagram could do with more views and engagement. I am posting here more as a process rather than as a strategy. What could I do better here? Should I use these platforms at all? I have more than a few things to mull into the New Year.
Screenshot of a LinkedIn Post
5. Inability to publish an article in the Tiny Buddha portal
As far as professional goals go, this is the only one I have missed this year. While I was able to get my article selected and published on Addicted2success, I failed to repeat the success with Tiny Buddha, despite trying twice. What is interesting that both these articles were accepted by other portals, with one of them even getting me an award! This goes on to show that rejections doesn't necessarily mean there's anything wrong with your output, but rather more a matter of lack of alignment between the parties.
Would I be third-time lucky? Well, nothing's impossible. I haven’t tried after the previous attempts, and maybe it’s time for me to do so.
Executive and Life Coaching Business Goals for 2023
I have learnt a lot and grown as an entrepreneur in 2022. Unlike writing, where I was surer about my talent, coaching was a complete leap of faith for me.
What can I do differently in 2023? How can I grow as a Personal Empowerment Life Coach and an Executive Coach? As I reflect on my learnings during the year, these are the primary thoughts driving me to make my goals and share them with you.
1. Service fewer clients while balancing business goals. Though I am selective about working with clients and work with a limited number, I want to collaborate with them at an even deeper level and accelerate their transformation. To that effect, I will further reduce the number of clients and per-day sessions that I take.
My personal objective needs to be balanced with the ‘Empower Yourself’ business objectives, which means I increasing the professional fees for my coaching sessions from 1st January 2023. Something that wasn’t in my plans until the last two months of 2022.
2. Get certified as a PCC coach with the International Coaching Federation. I plan to apply for this in January 2023. It usually takes 3-10 years for most coaches to obtain PCC certification after their ACC, whereas I would be aiming for it within a year of my ACC certification. The process is much more demanding in this leg; keeping my fingers crossed for the future.
3. Double the organic traffic on my website so that Google becomes my primary source of clients.
4. Write 2 pillar blog posts and 5 quality articles during the year. My writeups should throw up something new in the personal development space. Again, I am prioritising quality over quantity here. 1 of these articles should get published in the Tiny Buddha portal. See, I haven’t given up on this goal 😊
5. Hold at least 5 workshops with corporates and get at least 2 more corporate signups for coaching senior executives than I have at present
6. Get at least 5 high-impact speaking opportunities during the year
7. Improve the RoI from my LinkedIn posts. Generate at least 20 direct leads from LinkedIn within the year
8. Double the views and engagement rate from my LinkedIn posts
9. Enhance the Empower Yourself business logo and brand template- go for a brand refresh
10. Invest in myself as an executive coach and personal empowerment life coach. Unlike in 2021, I didn’t do any intensive coaching courses in 2022, though I did attend a few insightful webinars that earned me Coach Continuing Education credits for the ICF credential. I must constantly learn and upskill myself to improve myself as a coach to serve my clients better and will complete at least 1 intensive coach training program during the year.
11. Grow my YouTube channel subscribers to 100+
12. Double my newsletter subscribers and leverage email as a revenue generator tool
13. Conceptualise some passive sources of income for the ‘Empower Yourself’ business
My Executive and Life Coaching Journey… The Last Word for 2022
I am blessed to make a direct impact on the lives and careers of people through the work I do. I truly believe that coaching is my calling, and I promise that as an entrepreneur, I will always choose people over money. Thank you to all who have been with me on this momentous journey.
My Second Career: Journey as a Writer
As a writer by passion, my endeavour has been to write daily. Much like eating and sleeping, writing has become a daily ritual now. I am fortunate to enjoy what I do and get much love and appreciation from the readers in the process. 2022 has been an equally eventful year in my writing career. I have penned the blog post in a similar format at my coaching website here if you wish to go and read the same.
A Special Day: Photo from an event where I received requests to sign my book
The Person Behind the Executive and Life Coach: Me
My personal life has been more challenging than my professional one in 2022. The year started with some unexpected negative news and seems to be ending much on the same note, thus giving a sense of deja-vu. As a family, we have overcome some challenging situations, taken some difficult calls and had some fun moments together, and I pray to God to keep an eye out for us in the New Year as well.
I am an avid traveller, though Covid changed my habits and tastes. For me, the highlight of the year was a resumption of travel after a pause of more than two years induced by Covid. Our family took two domestic vacations during the year and enjoyed the time.
The pleasures of travelling: Glimpses from a family vacation
Our time together made me realise how much I missed travelling. Would have loved to travel more, but work and other circumstances came in the way.
2022 was the year when my daughter turned 12. As I write this, I realise that this is the last of her preteen years; she will soon enter into the teenager category. She is a lovely big girl now, and I still consider her a baby. Mothers!
The Apple of My Eye: My daughter, Avantika
No matter where you are or what you do in the world, family is where your heart returns. I am blessed to have a supportive husband and a lovely daughter, and I thank them and my close friends(you know who you are) for standing behind me like a rock during my career pivot and enabling me to transform my passions into professions.
Special shoutout and gratitude: I cannot end this section without expressing gratitude to my pillar of support and the wind beneath my wings—my rockstar husband. We have completed 15 years of marriage and have known each other for 17 years.
Mayank and I: Together for Life
Life would not have been the same without you by my side. Thank you for that.
Personal goals for 2023
This is the first time I am setting personal goals for a New Year, but it is very much required lest I lose sight of personal priorities during the quest of my work— one of my misses in 2022.
1. Travel at least twice with family during the year— 1 domestic vacation and 1 international vacation.
2. Make 1 solo travel trip— resume solo travels again
3. Give more time to family- block at least 3 hours every day for quality family time
4. Pay attention to health- Start doing some physical activity for at least 30 minutes every day before ramping it up to 1 hour
5. Start maintaining a daily gratitude journal and end the day by noting the things I am grateful for
The last word…I manifested the best professional year of my life
2022 was a good year for me. There were no shortcuts here; the results and accomplishments came by dint of hard work. Further, manifestation also played a significant role. Looking back, I realise that most of what I have achieved in 2022 is what I had set out to accomplish when I pivoted my career.
Manifestation is a tool I use in my coaching sessions with some of my clients as required and appropriate, and I have used the same to manifest the professional state I wanted.
Someone asked me during an event whether destiny is chance or choice. My reply was that destiny is a choice since you can manifest the life you want for yourself. Your destiny depends on your response to the environment around you, not on someone else’s actions and behaviour towards you.
2022 was the best professional year of my life. 2023 would be the best year of my life. Same for 2024, 2025 and so on. I am determined to make it happen through my actions and behaviour. I will manifest the life I want.
Do you want to make 2023 the best year of your life? Read my tips for the same here.
Want more help in making 2023 the best year of your life? I would be happy to help you. For a limited period, I have opened up strategy sessions for those who want to know what coaching is and how it works. Book a strategy session with me, and let us see what we can do together to make 2023 the best year of your life.
Smita D Jain is a Certified Life Coach, Executive Coach and NLP Practitioner. Smita’s ‘Empower Yourself’ Personal Clarity Coaching Programs enable busy professionals unhappy in their jobs to tap into their passions and transform them into professions so that they work because they want to, not because they have to. 'Empower Yourself’ Executive Performance Enhancement Coaching Programs enable mid-career and senior executives to speak with confidence and communicate with impact so that they emerge as leaders sooner than envisaged.
Prior to her journey as a coach, Smita had extensive experience of 14 years as a corporate and business strategy professional with Fortune 500 companies. She is also a TEDx speaker, a speaker at various public forums, a published writer, and an Amazon bestselling author.
You can learn more about Personal Empowerment Life Coach and Executive Coach Smita D Jain’s ‘Empower Yourself’ Coaching Programs by visiting www.lifecoachsmitadjain.com and book a strategy session at https://www.lifecoachsmitadjain.com/booking. You can know more about her writings at https://www.smitaswritepen.com/